The Lord Wedgwood Charity | 1572 Montgomery Hwy, Suite 202, Birmingham, Alabama 35216
Our Mission: To fight sudden cardiac arrest, which claims more than 250,000 lives per year and to raise awareness about the need for public access defibrillation in the community.
Our Purpose: To raise funds in order to place AEDs in schools and community gathering places.
Our Vision: To make public access defibrillation the standard, not the exception, and to help drastically reduce the number of cardiac-related deaths in the coming years.
After suffering a major heart attack while playing golf in Birmingham, Alabama, in 2001, Lord Piers Wedgwood, international ambassador for Wedgwood China and Waterford Crystal, and member of the British House of Lords, was inspired to give back to the community. Following his recovery, Lord Wedgwood formed the Lord Wedgwood Charity with Birmingham-based business leaders to help place Automatic External Defibrillators (AEDs) in high schools and community gathering places.
Lord Wedgwood and long-time friend and business partner, Frank Bromberg, III, along with Floyd Larkin and Robbie Robertson, created the Lord Wedgwood Links to Life Celebrity Golf Classic to raise funds. Since its establishment, the Lord Wedgwood Charity has placed 180 AEDs in Alabama, Georgia, Tennessee, Florida, Virginia, Mississippi, Louisiana Pennsylvania and Texas. The charity is proud that at least five lives have been saved due to its donations and the awareness it has raised.